Founders and inventors
You have an idea or an early prototype and need to turn it into a real product.
- Check the invention works and people want it
- Protect it with the right patents and trademarks
- Find a manufacturer and fund the launch
Consumer product consultancy
From idea to shelf.
SJ Ventures is one partner for your whole product journey. We help entrepreneurs and consumer goods SMEs develop, protect, fund, make and launch products, so you don’t have to manage a patent attorney, a designer, a sourcing agent and a brand agency on your own.
The problem
Five to ten suppliers. One product. Nobody joining the dots.
Bringing a product to market usually means hiring a string of specialists, each doing their part and handing over to the next. The gaps between them are where time and money go: a design that can’t be made at the right cost, a brand name you can’t register, a launch plan that ignores the supply chain.
SJ Ventures runs it as one joined-up project, with one plan, one point of contact and one person accountable for the result.
On your own
- A separate brief, contract and invoice for every specialist
- You pass information between them and spot the gaps
- Nobody owns the whole timeline or budget
With SJ Ventures
- One proposal with a fixed scope and fee
- Each step planned with the next one in mind
- One accountable partner from idea to market
The product journey
Every stage, under one roof
Start at any point. Each stage links to the services behind it.
Who we help
Built for people who make and sell consumer products
Consumer goods SMEs
You are trading and want to launch a new product, enter a new market or grow margin.
- Launch a new product or enter a new market
- Fix distribution and the route to market
- Improve margins and professionalize the structure
Investors and boards
You back consumer businesses and want experienced operating support for them.
- Non-executive and board advisory
- Hands-on support for a portfolio company
- An operator’s review of strategy and structure
How we work
Clear scope. Clear fee. Then we deliver.
Discovery call
A first conversation about your product, where it stands and what you need from us.
Written proposal
A fixed scope, a fixed fee and a timeline, in writing, before any work starts.
50% deposit to start
We invoice a 50% deposit, payable by wire transfer or with the payment link on the invoice.
Delivery by milestone
Clear milestones, regular updates and one accountable partner through to the finish.
The founder
An operator, not a theorist
Samer Jalloul has spent more than 20 years in senior commercial roles in consumer goods, including running a business unit with a P&L of around $800 million. He has also invented a consumer product, raised $12 million and launched it in 20 markets in about two years.
About Samer and SJ VenturesStart here
Ways to begin, priced up front
Clearly scoped first steps you can order online, without waiting for a proposal. Add one to your cart and we email you the invoice.
Product strategy session
A paid session to talk through your product, your market and your next steps with an experienced operator. Booked by the hour.
$250 per hour
Trademark search and report
Find out whether your brand name is free to use and register before you invest in it.
$1,200 fixed fee
Prior art search and report
Know what has already been patented or published before you pay for a patent application.
$4,000 fixed fee
Final fees are confirmed in a written proposal and exclude third-party costs, taxes and expenses unless stated.
Tell us about your product.
Share where you are and where you want to get to. We will come back with a clear plan, a fixed scope and a written fee.